Comments on: Poll: Should you Post your Tuition Rates on your Martial Arts Schools Website? http://www.marketingmartialarts.com/posting-tuition-rates/ Proven Martial Arts Marketing Ideas for Martial Arts Business Owners Tue, 06 Dec 2011 23:01:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-26904 Tom Thu, 01 Sep 2011 17:26:01 +0000 http://www.marketingmartialarts.com/?p=798#comment-26904 NO. It gives people a reason to call or contact you or take your free trial. NO.
It gives people a reason to call or contact you or take your free trial.

]]> By: Megan http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-26903 Megan Thu, 01 Sep 2011 16:27:49 +0000 http://www.marketingmartialarts.com/?p=798#comment-26903 When you post your pricing on your website, you give the browser no compelling reason to contact you or come to your school in person. No matter how great your website is, you can't control the information that the reader takes from it. You CAN control the information your prospect gets when you're in their ear or in front of their face. Another important suggestion which applies mainly to people who call or email to ask for price is to lead with your least expensive pricing. Sure, if you wanted just one month of unlimited classes you'd pay $200, or only 1 month of 3 classes per week $80, but let them know that membership starts *as low as* $100/month for unlimited or $65/month for other options. When they ask for further detail, I encourage them to come in to our academy to meet the instructor, observe a class, see a facility, and start their 1 week free trial. Going in to detail about your pricing structure means you're selling on price, not value, before you've even had the chance to showcase your value. I WILL NOT get in to an in depth conversation about our membership pricing unless it face to face. If they're not serious enough about joining to come see us in person, they wouldn't last long anyhow! This has helped our membership retention greatly! When you post your pricing on your website, you give the browser no compelling reason to contact you or come to your school in person. No matter how great your website is, you can’t control the information that the reader takes from it. You CAN control the information your prospect gets when you’re in their ear or in front of their face. Another important suggestion which applies mainly to people who call or email to ask for price is to lead with your least expensive pricing. Sure, if you wanted just one month of unlimited classes you’d pay $200, or only 1 month of 3 classes per week $80, but let them know that membership starts *as low as* $100/month for unlimited or $65/month for other options. When they ask for further detail, I encourage them to come in to our academy to meet the instructor, observe a class, see a facility, and start their 1 week free trial. Going in to detail about your pricing structure means you’re selling on price, not value, before you’ve even had the chance to showcase your value. I WILL NOT get in to an in depth conversation about our membership pricing unless it face to face. If they’re not serious enough about joining to come see us in person, they wouldn’t last long anyhow! This has helped our membership retention greatly!

]]> By: Brady http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-26772 Brady Sun, 28 Aug 2011 20:14:38 +0000 http://www.marketingmartialarts.com/?p=798#comment-26772 Absolutely not!! If you show your price all the prospect has to consider is the price and not your value. How can a prospect determine a price that is to low or high if they do not know the real benefits and results of your course for them. Price shoppers are rarely reliable students. However, prospects that want value are a different breed then a price shopper. Allowing yourself to be a school that is considered of price alone groups you with all other schools in your area. You do not want to be placed will the flow of all the other schools in your area. Absolutely not!! If you show your price all the prospect has to consider is the price and not your value. How can a prospect determine a price that is to low or high if they do not know the real benefits and results of your course for them.

Price shoppers are rarely reliable students. However, prospects that want value are a different breed then a price shopper. Allowing yourself to be a school that is considered of price alone groups you with all other schools in your area. You do not want to be placed will the flow of all the other schools in your area.

]]> By: Mansa Bey http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-17640 Mansa Bey Thu, 09 Dec 2010 02:00:12 +0000 http://www.marketingmartialarts.com/?p=798#comment-17640 I guess I don't think we should. I guess I don’t think we should.

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-387 Leslie Sowl Wed, 11 Mar 2009 12:57:40 +0000 http://www.marketingmartialarts.com/?p=798#comment-387 I do not know how to change the site template without completely redoing the entire site. I know this has to be done but haven't had the time to do it yet as I am still a one woman show! So, I know it needs to be changed. I do not know how to change the site template without completely redoing the entire site. I know this has to be done but haven’t had the time to do it yet as I am still a one woman show! So, I know it needs to be changed.

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-363 Ryan Wheaton Sat, 07 Mar 2009 05:25:27 +0000 http://www.marketingmartialarts.com/?p=798#comment-363 Leslie, remember that just because your navigation might make sense to you, it doesn't mean it makes sense to your prospects. And, just because information is on your site, doesn't mean people are going to read it. Small or large websites alike, people really just skim websites and don't typically read everything. That aside, the white/yellow text on black on your site is REALLY hard to read (sorry). I know you've mentioned you will address this. In fact, this can have a huge impact on usability and legibility on your site. No matter how good the content, if it's hard on the eyes, they won't often read it. I've also found that I need to repeat key information on different pages of my site. That can really help reinforce the message because not everyone goes through every page. Hope it helps! Leslie, remember that just because your navigation might make sense to you, it doesn’t mean it makes sense to your prospects. And, just because information is on your site, doesn’t mean people are going to read it. Small or large websites alike, people really just skim websites and don’t typically read everything. That aside, the white/yellow text on black on your site is REALLY hard to read (sorry). I know you’ve mentioned you will address this. In fact, this can have a huge impact on usability and legibility on your site. No matter how good the content, if it’s hard on the eyes, they won’t often read it. I’ve also found that I need to repeat key information on different pages of my site. That can really help reinforce the message because not everyone goes through every page. Hope it helps!

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-362 Leslie Sowl Sat, 07 Mar 2009 02:18:30 +0000 http://www.marketingmartialarts.com/?p=798#comment-362 Well, I find this really funny. I left the pre-school pricing up and took the rest down. But even when it was up every site form I got asked for class times, ages and how much it cost. I say it is funny because ALL of that info is clearly marked on our site! Our site is only about 10 pages with a button to go to exactly the information you want, including FREE TRIAL. I know enrollment is up but not sure if I'm getting more or less inquiries because of the pricing. Right now they've either seen one of our cute ads for kids in the paper or someone has referred them to us. Almost all of my pre-schoolers come from ads and a majority of our beginner students, including adults, come from referrals. I will keep watching and will let you know what I find out. I do know this, we are the best value for the money in our area! Well, I find this really funny. I left the pre-school pricing up and took the rest down. But even when it was up every site form I got asked for class times, ages and how much it cost. I say it is funny because ALL of that info is clearly marked on our site! Our site is only about 10 pages with a button to go to exactly the information you want, including FREE TRIAL. I know enrollment is up but not sure if I’m getting more or less inquiries because of the pricing. Right now they’ve either seen one of our cute ads for kids in the paper or someone has referred them to us. Almost all of my pre-schoolers come from ads and a majority of our beginner students, including adults, come from referrals. I will keep watching and will let you know what I find out. I do know this, we are the best value for the money in our area!

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-352 Ryan Wheaton Thu, 05 Mar 2009 16:20:21 +0000 http://www.marketingmartialarts.com/?p=798#comment-352 Leslie, how is the experiment on posting your price going? Any news yet? Leslie, how is the experiment on posting your price going? Any news yet?

]]> By: Brady Cameron http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-308 Brady Cameron Sat, 21 Feb 2009 03:05:53 +0000 http://www.marketingmartialarts.com/?p=798#comment-308 Looking at your prices is something the prospect should have to qualify for. If they are price shopping then you are going to lose because they are buying on price only. If they are serious and you have a great program they should answer questions from you and qualify. If we are to succeed at this business game we have to quit being ambulance chasers, and appearing to be like all the other schools. And when I say appear , I mean literally have to be better and offer greater value. Looking at your prices is something the prospect should have to qualify for. If they are price shopping then you are going to lose because they are buying on price only. If they are serious and you have a great program they should answer questions from you and qualify. If we are to succeed at this business game we have to quit being ambulance chasers, and appearing to be like all the other schools. And when I say appear , I mean literally have to be better and offer greater value.

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-305 Leslie Sowl Fri, 20 Feb 2009 17:51:07 +0000 http://www.marketingmartialarts.com/?p=798#comment-305 Ok, so we are going to experiment. I took down prices for Beginner, Intermediate to Advanced Karate. I left pricing for fitness classes and for our two pre-school programs (because the market for pre-school here is competitive and we can compete on material and price!). I will let you know if get more or less feedback from the change. Ok, so we are going to experiment. I took down prices for Beginner, Intermediate to Advanced Karate. I left pricing for fitness classes and for our two pre-school programs (because the market for pre-school here is competitive and we can compete on material and price!). I will let you know if get more or less feedback from the change.

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