Comments on: Poll: Should you Post your Tuition Rates on your Martial Arts Schools Website? http://www.marketingmartialarts.com/posting-tuition-rates/ Marketing Martial Arts - Free Martial Arts Marketing Tips Wed, 14 Jul 2010 19:12:28 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-387 Leslie Sowl Wed, 11 Mar 2009 12:57:40 +0000 http://www.marketingmartialarts.com/?p=798#comment-387 I do not know how to change the site template without completely redoing the entire site. I know this has to be done but haven't had the time to do it yet as I am still a one woman show! So, I know it needs to be changed. I do not know how to change the site template without completely redoing the entire site. I know this has to be done but haven’t had the time to do it yet as I am still a one woman show! So, I know it needs to be changed.

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-363 Ryan Wheaton Sat, 07 Mar 2009 05:25:27 +0000 http://www.marketingmartialarts.com/?p=798#comment-363 Leslie, remember that just because your navigation might make sense to you, it doesn't mean it makes sense to your prospects. And, just because information is on your site, doesn't mean people are going to read it. Small or large websites alike, people really just skim websites and don't typically read everything. That aside, the white/yellow text on black on your site is REALLY hard to read (sorry). I know you've mentioned you will address this. In fact, this can have a huge impact on usability and legibility on your site. No matter how good the content, if it's hard on the eyes, they won't often read it. I've also found that I need to repeat key information on different pages of my site. That can really help reinforce the message because not everyone goes through every page. Hope it helps! Leslie, remember that just because your navigation might make sense to you, it doesn’t mean it makes sense to your prospects. And, just because information is on your site, doesn’t mean people are going to read it. Small or large websites alike, people really just skim websites and don’t typically read everything. That aside, the white/yellow text on black on your site is REALLY hard to read (sorry). I know you’ve mentioned you will address this. In fact, this can have a huge impact on usability and legibility on your site. No matter how good the content, if it’s hard on the eyes, they won’t often read it. I’ve also found that I need to repeat key information on different pages of my site. That can really help reinforce the message because not everyone goes through every page. Hope it helps!

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-362 Leslie Sowl Sat, 07 Mar 2009 02:18:30 +0000 http://www.marketingmartialarts.com/?p=798#comment-362 Well, I find this really funny. I left the pre-school pricing up and took the rest down. But even when it was up every site form I got asked for class times, ages and how much it cost. I say it is funny because ALL of that info is clearly marked on our site! Our site is only about 10 pages with a button to go to exactly the information you want, including FREE TRIAL. I know enrollment is up but not sure if I'm getting more or less inquiries because of the pricing. Right now they've either seen one of our cute ads for kids in the paper or someone has referred them to us. Almost all of my pre-schoolers come from ads and a majority of our beginner students, including adults, come from referrals. I will keep watching and will let you know what I find out. I do know this, we are the best value for the money in our area! Well, I find this really funny. I left the pre-school pricing up and took the rest down. But even when it was up every site form I got asked for class times, ages and how much it cost. I say it is funny because ALL of that info is clearly marked on our site! Our site is only about 10 pages with a button to go to exactly the information you want, including FREE TRIAL. I know enrollment is up but not sure if I’m getting more or less inquiries because of the pricing. Right now they’ve either seen one of our cute ads for kids in the paper or someone has referred them to us. Almost all of my pre-schoolers come from ads and a majority of our beginner students, including adults, come from referrals. I will keep watching and will let you know what I find out. I do know this, we are the best value for the money in our area!

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-352 Ryan Wheaton Thu, 05 Mar 2009 16:20:21 +0000 http://www.marketingmartialarts.com/?p=798#comment-352 Leslie, how is the experiment on posting your price going? Any news yet? Leslie, how is the experiment on posting your price going? Any news yet?

]]> By: Brady Cameron http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-308 Brady Cameron Sat, 21 Feb 2009 03:05:53 +0000 http://www.marketingmartialarts.com/?p=798#comment-308 Looking at your prices is something the prospect should have to qualify for. If they are price shopping then you are going to lose because they are buying on price only. If they are serious and you have a great program they should answer questions from you and qualify. If we are to succeed at this business game we have to quit being ambulance chasers, and appearing to be like all the other schools. And when I say appear , I mean literally have to be better and offer greater value. Looking at your prices is something the prospect should have to qualify for. If they are price shopping then you are going to lose because they are buying on price only. If they are serious and you have a great program they should answer questions from you and qualify. If we are to succeed at this business game we have to quit being ambulance chasers, and appearing to be like all the other schools. And when I say appear , I mean literally have to be better and offer greater value.

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-305 Leslie Sowl Fri, 20 Feb 2009 17:51:07 +0000 http://www.marketingmartialarts.com/?p=798#comment-305 Ok, so we are going to experiment. I took down prices for Beginner, Intermediate to Advanced Karate. I left pricing for fitness classes and for our two pre-school programs (because the market for pre-school here is competitive and we can compete on material and price!). I will let you know if get more or less feedback from the change. Ok, so we are going to experiment. I took down prices for Beginner, Intermediate to Advanced Karate. I left pricing for fitness classes and for our two pre-school programs (because the market for pre-school here is competitive and we can compete on material and price!). I will let you know if get more or less feedback from the change.

]]> By: Mark http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-304 Mark Fri, 20 Feb 2009 14:23:02 +0000 http://www.marketingmartialarts.com/?p=798#comment-304 Yes. If you have a special discount/promo for your martial arts school. Yes. If you have a special discount/promo for your martial arts school.

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-301 Ryan Wheaton Thu, 19 Feb 2009 22:20:02 +0000 http://www.marketingmartialarts.com/?p=798#comment-301 A lot of martial arts school owners don't post their tuition rates on their site. That is true. However, most martial arts school websites also don't contain the most basic and essential of marketing information, either. But does that mean you shouldn't just because they don't? As always, your results may vary. A lot of martial arts school owners don’t post their tuition rates on their site. That is true. However, most martial arts school websites also don’t contain the most basic and essential of marketing information, either. But does that mean you shouldn’t just because they don’t? As always, your results may vary.

]]> By: Rob Tucker http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-300 Rob Tucker Thu, 19 Feb 2009 17:15:49 +0000 http://www.marketingmartialarts.com/?p=798#comment-300 Two anwers: 1) YES! if you are competing on price and the value of your program is low 2) NO! if you have a professional program that provides a true value proposition beyond just punching and kicking! Regards, Rob Two anwers:

1) YES! if you are competing on price and the value of your program is low

2) NO! if you have a professional program that provides a true value proposition beyond just punching and kicking!

Regards,

Rob

]]> By: Leslie Sowl http://www.marketingmartialarts.com/posting-tuition-rates/comment-page-1/#comment-298 Leslie Sowl Thu, 19 Feb 2009 14:38:46 +0000 http://www.marketingmartialarts.com/?p=798#comment-298 Ok, so I have been reading everyone's comments. I decided to do a search of martial arts schools in our nearest large city. ONE school posted prices. Nobody else did. One guy even said that he was more expensive than everyone else in town but that you could take his FREE TRIAL and then proceeded to detail in clear format the value you receive for your dollar at his school. I have always posted prices and all of the schools in my town post prices. So I would like to revise my earlier statement that you should post prices because based upon my research the most successful schools (in Columbus, Ohio) don't! So I may take my prices off and see what that does. Ok, so I have been reading everyone’s comments. I decided to do a search of martial arts schools in our nearest large city. ONE school posted prices. Nobody else did. One guy even said that he was more expensive than everyone else in town but that you could take his FREE TRIAL and then proceeded to detail in clear format the value you receive for your dollar at his school.
I have always posted prices and all of the schools in my town post prices. So I would like to revise my earlier statement that you should post prices because based upon my research the most successful schools (in Columbus, Ohio) don’t! So I may take my prices off and see what that does.

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