Our last poll Should you Post your Tuition Rates on your Martial Arts Schools Website? sparked some great discussion and comments.
At the time of this writing, 58% of martial arts school owners said you shouldn’t post your tuition rates to your martial arts website while 42% said you should. Respondents simply selected either “yes” or “no” to cast their vote and were only allowed to vote once.
Cindy said:
I don’t see anything wrong with providing a ballpark figure, especially if you can break it down and show them what your program costs in comparison to similar activities.
Larry said…
As they have no way to access the quality of your school, your curriculum, or your students without physically coming to your school I feel that too many people would go by price alone. Kind of like buying a Hundai vs a Rolls.
Leslie said…
Yes. Helps pre-qualify.” Then came back to say “So I would like to revise my earlier statement that you should post prices because based upon my research the most successful schools (in Columbus, Ohio) don’t! So I may take my prices off and see what that does.
Rob said…
Two answers: 1) YES! if you are competing on price and the value of your program is low. 2) NO! if you have a professional program that provides a true value proposition beyond just punching and kicking!
Brady said…
Looking at your prices is something the prospect should have to qualify for. If they are price shopping then you are going to lose because they are buying on price only. If they are serious and you have a great program they should answer questions from you and qualify.
All of these statements offer very valid points and I really value their perspective, opinions, and insight. That said, even thought 58% said no, my advice is to test it because your results may vary.
I’m currently testing having my trial program price listed and so far a lot more people are inquiring about the monthly rates than before. I will let you know where things shake out in the future.
One final thought, posting your prices can work to your advantage especially if your entire market does not post their tuition rates. You can use that fact to position your martial arts school as being transparent and everyone else as having something to hide. It can be seen as a sign of trust and authenticity.
What do you think?
Popularity: 4%
I'm Ryan Wheaton and I work with martial arts school owners to help them attract more students. Many martial arts school owners are confused at how to best market their business and feel awkward in selling situations. I help them overcome those challenges to become confident and competent in marketing and selling their services - helping them become more profitable so they can live the lifestyle they want to live. 
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I think $ value of the classes or programs on a website is not a good idea, should be invited first to show and sell our programs that we offer, but of course, for that also you have to be a good seller, which is another drawback.
i never disclose prices over the phone or on my website even though since i run as a club, i’m one of the most competitively priced groups around. i want to sell them on the content of my program, not the cost. i know i won’t lose the sale based on my cost.
Meanwhile, many people who have just a few dollars to spend aren’t picking any schools in your area because they just assume that the classes are going to cost more than they want. The point is to get them to your school, not tell them they aren’t privileged enough to practice with you, and unless they come in that they aren’t worthy.
Give them a price, don’t try to get them hooked on it first. MA isn’t a drug, it is a life.
I always post ALL my prices on my website and I always tell them the price over the phone. MANY people are only looking for the best price. That does not make them or their children unworthy. I think it is a lousy way to pick a school, but that’s because I know better…not everyone does. Unless your prices are higher than your competitors, I think you should post them.