Comments on: The #1 Mixed Martial Arts Marketing Mistake and How to Correct It http://www.marketingmartialarts.com/mixed-martial-arts-marketing/ Marketing Martial Arts - Free Martial Arts Marketing Tips Wed, 14 Jul 2010 19:12:28 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ryan Wheaton http://www.marketingmartialarts.com/mixed-martial-arts-marketing/comment-page-1/#comment-537 Ryan Wheaton Mon, 06 Apr 2009 21:04:37 +0000 http://www.marketingmartialarts.com/?p=858#comment-537 Steve, wow, thank you for the compliment and for commenting. Great point about knowing what you want to accomplish with your site first. It helps give it focus. Steve, wow, thank you for the compliment and for commenting. Great point about knowing what you want to accomplish with your site first. It helps give it focus.

]]> By: Steve Spencer http://www.marketingmartialarts.com/mixed-martial-arts-marketing/comment-page-1/#comment-505 Steve Spencer Fri, 03 Apr 2009 02:05:44 +0000 http://www.marketingmartialarts.com/?p=858#comment-505 Okay, so I apologize for commenting twice on the same post... the first was from my iPhone, and I wanted to be sure to say a bit more (which is tough from the onscreen keyboard :). Ryan, great insight. Build a relationship, give differences, tell benefits. I would just add a clear call to action (which is implied in what you wrote, but I wanted to call it out separately)... Ask yourself, "What do I really want people to do with this sight? What is the end result I want? What action to I hope the take?" Your sight needs to drive that action. It needs to offer a benefit, and a compelling reason to take the action. It needs to feel almost "natural" to take the action. Ryan, amazing insights. It is stunning how much marketing is missing from the Martial Arts world still. Okay, so I apologize for commenting twice on the same post… the first was from my iPhone, and I wanted to be sure to say a bit more (which is tough from the onscreen keyboard :) .

Ryan, great insight. Build a relationship, give differences, tell benefits. I would just add a clear call to action (which is implied in what you wrote, but I wanted to call it out separately)… Ask yourself, “What do I really want people to do with this sight? What is the end result I want? What action to I hope the take?”
Your sight needs to drive that action. It needs to offer a benefit, and a compelling reason to take the action. It needs to feel almost “natural” to take the action.

Ryan, amazing insights. It is stunning how much marketing is missing from the Martial Arts world still.

]]> By: Steve spencer http://www.marketingmartialarts.com/mixed-martial-arts-marketing/comment-page-1/#comment-504 Steve spencer Fri, 03 Apr 2009 00:54:11 +0000 http://www.marketingmartialarts.com/?p=858#comment-504 As ever, brilliant. I think this is a huge mistake of most gyms. Not just the ego point, but lack of Info on differentiators. Excellent advice from one of the best martial arts marketers I have seen! As ever, brilliant. I think this is a huge mistake of most gyms. Not just the ego point, but lack of Info on differentiators. Excellent advice from one of the best martial arts marketers I have seen!

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