Is your martial arts schools website a dud?
The answer might be yes depending on how many of the following questions you can answer with a positive response.
Martial Arts Schools Website Quiz
- Does your site rank in the top 3 search results for the keywords “(Your City) (Your State) Martial Arts” or “(Your City) (Your State) Karate” on Google? if no, you need to work on Search Engine Optimization.
- Do you make a compelling offer that’s hard to refuse?
- Do you trade free, valuable information for a name and email address?
- Do you have automated ways to respond to online inquiries?
- Do you speak your target market’s language using benefits?
- Do you make “calls to action” that solicit prospects to contact you on every page?
- Do you make it easy for people to email, call or complete a quick form on every single page?
- Do you receive 10 or more high quality inquiries from your site each week?
- Do you have current testimonials on your website?
- Do you differentiate yourself from your competitors using a unique selling proposition?
Score 0-4
Instead of a lead generation machine that makes you money while you sleep, your website is just an online brochure that does little to nothing for you. Like a treadmill, it costs you lots of money and takes you nowhere.
However, all is not lost but you do have your work cut out for you. Change at least one thing a week until you can say “yes” to every single question on this list!
Score 5-7
You have some gaps in your website but you’re not totally a dud. However, this is not a passing score and you have some critical gaps you need to take care of immediately. I think you will be pleasantly surprised when you do make the changes.
Score 9-10
Send me a link to your site because I need to feature it on this site! While you’re not ready to go on auto pilot just yet, you are well on your way to having a successful website that helps you earn money while you sleep.You are definitely NOT a dud!
How did you do? Share your score in the form of a comment below!
Popularity: 3%
Using squeeze pages (sign up or information form) to gather information can be extremely effect. I usually try browsing other martial arts schools websites in the mindset of a prospect to see what gets me interested or what draws my attention to the point where I would like to join myself. Just recently there was well known school(s) that is trying a different squeeze method. I personally don’t agree with the way it is set up; but it has the potential drawing more leads than the common method. Well I might as well say it “freekarate.com”. Frankly this site almost does everything right, Mr. Oliver has some of the best out there. Check out freekarate.com and you will see a site that scores a 10 on this scale.