In a recent poll, I asked our readers What Martial Arts Marketing Association Do You Belong To?
The 5 choices in the poll included:
- I don’t belong to any
- Martial Arts Teachers Association (MATA)
- National Association of Professional Martial Artists (NAPMA)
- Martial Arts Industry Association (MAIA)
- Other
As of this post, 41% of respondents said they didn’t belong to any martial arts marketing association while 24% were members of Martial Arts Teachers Association (Run by John Graden) and only 14% were National Association of Professional Martial Artists (Run by Stephen Oliver) members. 14% said they belong to “other” while 2% said they belonged to Martial Arts Industry Association.
Having a 59% penetration rate for martial arts school owners who are in martial arts marketing associations is pretty respectable. Clearly, there is demand for this kind of service. However, I wonder if the 41% feel they don’t need it, can’t afford it, don’t know about it, confused on which one to join, or what.
I also wonder why more of our readers belong to MATA over NAPMA.
What do you think? Leave your thoughts in the form of a comment below!
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I'm Ryan Wheaton and I work with martial arts school owners to help them attract more students. Many martial arts school owners are confused at how to best market their business and feel awkward in selling situations. I help them overcome those challenges to become confident and competent in marketing and selling their services - helping them become more profitable so they can live the lifestyle they want to live. 
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More people do MATA because NAPMA is 4 times as expensive. Duh!
Larry, Thanks for the comment. So is it just price that makes NAPMA and MATA different? Everything else is pretty much equal then?
I do not know much about MATA association. However,Mr. Stephen Oliver is brillant with what he does. However,his kiss my butt attitude, and the way that he talks down to you, and the profanity that he uses in some of his advertisments is a turn off. I do respect him as a promoter and salesman, but needs a little work as a spokesman.