Slap of reality: Making a living teaching the martial arts is hard as hell. There is a lot you have to learn in order to be successful. Not only do you have to be a decent martial artists, you also have to be good at instructing, business, scheduling, marketing, finances, and more.
Are you up to it?
Factors of Success – Part One
If you’re planning on making a living teaching martial arts, there are a few things you have to consider before quiting your day job and opening up for business
Here are six important factors to consider first:
- Be damn good at marketing.
This is one of the most important aspects if you truly want to make money teaching the martial arts. Read up on the subject. Look at all the articles on this site. Perhaps even consider joining some martial arts marketing associations, reading some books, networking, and more. Just get good at it, fast! Be sure to read through the rest of this site for a ton of specific ideas and how to’s!
- Become a closer.
If you have a ton of response from your marketing efforts and can’t close any of them, you’ve got BIG problems. Spend considerable time learning how to persuade people to sign up. Read books and blogs. Go to seminars. Listen to CD’s. Find someone to train you. Just get it done!
- Master money.
You not only have to figure out what to charge but also how to track expenses, income, and profit. If you can’t balance your checkbook or save in your personal life, then you have no business starting a business. Get help if necessary and hire an accountant. Educate yourself to no end on this subject.
- Promote like no tomorrow.
I don’t know of any martial arts school owners who opened their doors and had more people than they knew what to do with. Work towards becoming a local expert and building your credibility. Give back to your community and always be sure to let the press know about it.
- Make things simple.
When you sign up new students or need to upgrade existing ones, make it so simple a child could do it. Take a look at your sign up process. Is it too complicated? Do you ask too much information? How can you simplify things and make it easier for people to sign up? Don’t get in your own way when it comes to this process. Cut more than Michael Jackson’s plastic surgeon until you have made it flawless.
- Be trustworthy.
Treat people fairly and don’t be a schmuck. When you’re wrong, admit it. Always be willing to make a situation right when necessary. Don’t have hidden fees, say one thing and do another, or be dishonest. Without trust, you’ll have no business.
Check back soon for part two where we will discuss six additional factors of success you need to consider before ever opening up a martial arts school.