Are You Making it Easy for Prospects to Compare Your Martial Arts Studio?

Part of marketing is telling a story that informs your target market “what’s in it for them.” And, most martial arts school owners don’t make it easy for prospects to determine how they are different or if they are the right studio for them. One thing you can do is make the comparison process simple for your prospects.

One of the main things people do online is compare information. And how you highlight that information does matter.

Remember, your prospects are trying to determine three things:

1. What martial art is right for them.
2. Who they want to teach them.
3. Which martial arts school best suites their needs.

Think of all the best reasons why your target market would be interested in your martial arts school then highlight them in an easy to read and understand manner. You can have one page that is dedicated to this (preferred) in your primary navigation, throughout your site on various pages, or even on your Frequent Questions page or section.

So, where do you get started?

Clear some time and sit down in a quiet area where you can write down everything you can think of why people should consider your martial arts school. Be sure to include reasons why people should consider you from the three perspectives mentioned above.

One important thing to do is write down things that might be a “negative” in the eyes of your prospects and then figure out a way to spin it into a positive. Only teach one martial art? That’s because you’re focused. You don’t teach adults? That’s because you’re a specialist in teaching kids. Etc.

Here are some questions to ask yourself to help get you started:

• How does your studio compare to those around you?
• What do you do that they don’t?
• What do they do that you don’t do?
• Do you offer better hours?
• Do you teach more or fewer martial art styles?
• Are you the only one in town that teaches a particular style?
• Do you have a convenient location?
• What about your training or philosophy would appeal to prospects?

Once you have a good list put together, choose 5-10 things to focus on and then add it to your site. This can be done written out in paragraph format, in bullet points, or even in chart using a side by side comparison.

To help kick off the process, ask prospects about this when they contact you and discover their perception about what makes you different. You can also ask your existing students why they chose you to help speed things up as well.

Believe me, people are researching you online and comparing you already. Make it easy for people to compare you against the others and become the one they choose.

How do you make it easy for people to compare your martial arts school? Let us know in the form of a comment below.

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