Comments on: How to Create an Irresistible Offer Your Prospects Can’t Refuse http://www.marketingmartialarts.com/irresistible-offer/ Marketing Martial Arts - Free Martial Arts Marketing Tips Wed, 14 Jul 2010 19:12:28 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Leslie Sowl http://www.marketingmartialarts.com/irresistible-offer/comment-page-1/#comment-386 Leslie Sowl Wed, 11 Mar 2009 12:54:28 +0000 http://www.marketingmartialarts.com/how-to-create-an-irresitible-offer-your-prospects-cant-refuse/#comment-386 We offer a free trial to all of our prospects. We have a printable offer on our website that we change quarterly with an expiration date on it. I also verbally offer free classes to new prospects so they can try before they buy. This seems to do well for us as NOBODY here does this. I've played with the offer a little. The one that seems to work best is two weeks free because my little people classes are only once a week. My upper level classes are 2-3 times per week and our classes are never the same so they can sample a little more of what we do and what we offer and get a better feel for the school. I definitely believe in the free trial. One other thing we do is we have LOW registration fee that includes the uniform. Once prospects get the $200 shock of registration at another school or the low reg fee PLUS the uniform and equipment purchase at another, our $45 fee seems like deal, which it is. :) We offer a free trial to all of our prospects. We have a printable offer on our website that we change quarterly with an expiration date on it. I also verbally offer free classes to new prospects so they can try before they buy. This seems to do well for us as NOBODY here does this. I’ve played with the offer a little. The one that seems to work best is two weeks free because my little people classes are only once a week. My upper level classes are 2-3 times per week and our classes are never the same so they can sample a little more of what we do and what we offer and get a better feel for the school. I definitely believe in the free trial. One other thing we do is we have LOW registration fee that includes the uniform. Once prospects get the $200 shock of registration at another school or the low reg fee PLUS the uniform and equipment purchase at another, our $45 fee seems like deal, which it is. :)

]]> By: Ryan Wheaton http://www.marketingmartialarts.com/irresistible-offer/comment-page-1/#comment-25 Ryan Wheaton Thu, 24 Apr 2008 20:17:24 +0000 http://www.marketingmartialarts.com/how-to-create-an-irresitible-offer-your-prospects-cant-refuse/#comment-25 Javier, Great point. As you know, I just focused on creating offers to bring people in the door on this post. However, we should also make offers to our existing students (as you noted) as well as to former students. More on that soon! --Ryan Javier,

Great point. As you know, I just focused on creating offers to bring people in the door on this post. However, we should also make offers to our existing students (as you noted) as well as to former students. More on that soon!

–Ryan

]]> By: Javier http://www.marketingmartialarts.com/irresistible-offer/comment-page-1/#comment-22 Javier Wed, 23 Apr 2008 16:40:01 +0000 http://www.marketingmartialarts.com/how-to-create-an-irresitible-offer-your-prospects-cant-refuse/#comment-22 I can't agree any more with this topic. As a sales person for an internet company, our offers are not necessarily free, but "part of the package". Anyone that opens an account will receive Free Tech Support, Free recorded training, and Free usage of our Help Center - just to name a few. I don't see it any different for my martial arts school to be. In order for The Dojo of Karate to not only get business, but get interested prospects, I am offering certain incentives for students who sign up, such as a free uniform, discounted tuition, discount on first equipment purchase, etc. Values that can exceed up to $250! Which brings me to another topic - building equipment sales into belt promotions. Don't know if you have written about this, but a sales strategy used by successful businesses. I can’t agree any more with this topic. As a sales person for an internet company, our offers are not necessarily free, but “part of the package”. Anyone that opens an account will receive Free Tech Support, Free recorded training, and Free usage of our Help Center – just to name a few. I don’t see it any different for my martial arts school to be. In order for The Dojo of Karate to not only get business, but get interested prospects, I am offering certain incentives for students who sign up, such as a free uniform, discounted tuition, discount on first equipment purchase, etc. Values that can exceed up to $250! Which brings me to another topic – building equipment sales into belt promotions. Don’t know if you have written about this, but a sales strategy used by successful businesses.

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