Are You The Biggest Barrier In Your Karate Dojo’s Success?

July 19, 2008

Sometimes as karate dojo owners, we think we’re easy to do business with and doing things how we should be. However, we tend to look at things through our own biased lenses and sometimes we’re way off the mark and aren’t seeing the truth from the eyes of our potential and existing customers.

What can be shocking to discover is that often times it’s you who is sabotaging your own business and preventing it from growing.

As a simple exercise, put yourself in the shoes of your prospects and students and ask yourself the questions below and see if you’re getting in your way.

12 key questions to ask yourself

Are you easy to get in touch with or do you make people hunt for your contact information?
When you talk, do you dominate the conversation?
Is your marketing message easy to understand? Do you even have a marketing message?
Do you make it easy for your prospects to compare you against your competition or are you of the opinion no one compares to you?
Is it easy to trust you or are you always full of unprofessional surprises?
Do you speak to your prospects needs instead of what you think is important?
Do you teach with passion or is it just a business to you?
Do you have clearly established teaching, marketing, and business systems at your dojo or do you just wing it?
Do you make it easy for people to refer you or do you just hope they do it?
Do you make it easy for people to sign up at your karate dojo or is your process just good enough?
Is your website easy to find online or do you just care about how many calls come in from your yellow pages ad?
Are you giving people offers they can’t refuse or do you think people should just sign up because of your credentials?

In my experience, you can’t just open your doors and expect new students to flock. In other words just because you built it, doesn’t mean they’ll come. And, just because you’ve done something a certain way for years doesn’t mean there isn’t a better way.

Get out of your own way and see what happens. Who knows, you may just the thing that’s getting the way of growing your karate dojo.

Agree or disagree? Share your opinion in the form of a comment below!

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