Using Frequently Asked Questions to Attract More Students to your Karate Dojo
April 30, 2008 by Ryan Wheaton
Filed under Marketing Concepts
Stop Wasting Valuable Time Answering the Same Questions and Start Qualifying Your Prospects More Effectively
Back in the early days of my Kenpo studio, I was struggling to keep up with all the questions from prospects on my site.
I had my email address on the site and no frequently asked questions page. I was getting bombarded by question after question…often times it was the same questions over and over again.
I had to respond to each and every person and would just end up rewriting the same thing over and over as I could never seem to find those emails in my sent box to make it easy.
As a karate school owner, you probably get asked the same things day in and day out as well. Why not simplify your life and add them to your website?
Now, I’ve had people ask me if that is such a good idea as the whole point, to them, is for people to come in, pick up the phone or email you and start the conversation and ask questions.
While I agree that is the ultimate goal, you don’t have to hold back information to get people to call you.
In fact, I’ve found the exact opposite to be true.
I answer several questions on my site and make it easy to find. I have found that in doing this, it’s not only saved me time, it’s also made my prospects that much more qualified when I do speak with them. I’ve also seen far more people sign up for my trial program as a result.
I think it comes down to being transparent with people. As the old saying goes: Give them what they want, and you’ll get what you want.
Here are some common questions you can answer which should be tailored to your martial arts school:
- How much does it cost?
- What is your class schedule for adults?
- What is your class schedule for kids?
- What is the focus of the art you teach?
- Why should I train with you and not elsewhere?
- Do you have any openings?
- How long does it take to get to black belt?
- Do you require sparring?
- Do you offer a trial program?
- How do I get started? (I always suggest you use this one and make it the last one on your list)
You can also use this section to overcome common objections as well as well as use it to help differentiate your martial arts school from others in town. I would keep things to about 10-12 questions. Give them enough to wet the appetite, get some answers, and get more interested in your karate dojo.
Remember, your frequently asked questions page is not only a customer service feature on your site, it’s also serves as a marketing function for your karate dojo.
How do you use frequently asked questions to qualify your prospects and streamline your sales process?
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I'm Ryan Wheaton and I work with martial arts school owners to help them attract more students. Many martial arts school owners are confused at how to best market their business and feel awkward in selling situations. I help them overcome those challenges to become confident and competent in marketing and selling their services - helping them become more profitable so they can live the lifestyle they want to live.