Don’t Make this Common Conversion Killing Mistake

You prospect searches for you in Google and is looking to sign up little Billy into martial arts lessons.

They find your website at the top of the search results.

Awesome.

They click the link and land on your site. After jumping through a couple of pages, they are ready to take action and give you a call.

But what happens next is something that’s common on so many martial arts schools websites and is a big mistake you might even be making and not even realizing it.

Do you know what it is? Read on to find out what it is.

You can have the greatest design in the world… the fastest loading website …. the best headlines and copy… and the greatest offer, ever. But, if you don’t have that one thing, it all doesn’t matter.

That one thing?

Simply put, make it easy to contact you.

Shocker, I know.

However, so many websites have their contact information buried on their site and it’s like an Easter egg hunt for your prospects to find it. Don’t make your prospect work to contact you and have to hunt around like it’s Easter Sunday.

Put your contact information on EVERY page above the fold (which refer the portions of a webpage that is visible without scrolling). Then, if you make a call to action at the bottom of your page, add it again there, too. In fact, you should also have a whole page dedicated to your contact information just to be safe.

Make it as easy as possible to find then use your contact information. I’m talking about your phone number and an email address (or contact form). You’ll also want to make your address prominent, too.

Sometimes we overlook the obvious.

And, unfortunately, something so simple can really be hurting your business if it’s not done correctly.

So take a minute and check your website.

Chances are, you might need to fix this.

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