Marketing Martial Arts Training to Law Enforcement Professionals
May 4, 2008
I always tell my clients that they need to find a profitable niche to help stand out from their competitors.
A great example of rifling in on a niche is Patrick from Virginia. He wrote in and asked what he can do to help attract more law enforcement professionals to his mixed martial arts school for police officers using his website.
The good news is that marketing to police officers really isn’t that all the different from marketing to every day people.
Following are some of the first things I would do to attract and sign up law enforcement professionals.
Using Frequently Asked Questions to Attract More Students to your Karate Dojo
April 30, 2008
Stop Wasting Valuable Time Answering the Same Questions and Start Qualifying Your Prospects More Effectively
Back in the early days of my Kenpo studio, I was struggling to keep up with all the questions from prospects on my site.
I had my email address on the site and no frequently asked questions page. I was getting bombarded by question after question…often times it was the same questions over and over again.
I had to respond to each and every person and would just end up rewriting the same thing over and over as I could never seem to find those emails in my sent box to make it easy.
As a karate school owner, you probably get asked the same things day in and day out as well. Why not simplify your life and add them to your website?