Marketing Martial Arts Training to Law Enforcement Professionals
May 4, 2008
I always tell my clients that they need to find a profitable niche to help stand out from their competitors.
A great example of rifling in on a niche is Patrick from Virginia. He wrote in and asked what he can do to help attract more law enforcement professionals to his mixed martial arts school for police officers using his website.
The good news is that marketing to police officers really isn’t that all the different from marketing to every day people.
Following are some of the first things I would do to attract and sign up law enforcement professionals.
Using Frequently Asked Questions to Attract More Students to your Karate Dojo
April 30, 2008
Stop Wasting Valuable Time Answering the Same Questions and Start Qualifying Your Prospects More Effectively
Back in the early days of my Kenpo studio, I was struggling to keep up with all the questions from prospects on my site.
I had my email address on the site and no frequently asked questions page. I was getting bombarded by question after question…often times it was the same questions over and over again.
I had to respond to each and every person and would just end up rewriting the same thing over and over as I could never seem to find those emails in my sent box to make it easy.
As a karate school owner, you probably get asked the same things day in and day out as well. Why not simplify your life and add them to your website?
Top 7 Reasons Why I Love Blogs as Websites for Martial Arts Schools
March 27, 2008
Or Why I Want to Marry WordPress
I love writing blogs. I love reading blogs. I love blogs.
There. I said it.
If you’re not sure what I’m talking here let me explain what a blog is.
What is a Blog?
A blog is something that allows you to make posts and presents them in reverse chronological order. It’s basically an online content management system that allows you to put your thoughts out there for the world to read hourly, daily, weekly or whenever you feel like it. Think of it almost like an online journal, only everyone can read it.
Top 10 Off Site SEO Tips for your Martial Arts School Website
March 8, 2008
Balance Your On Site SEO Efforts with Your Off Site SEO for Higher RankingsI’ve just discussed several onsite search engine optimization tips. Here are ten off site SEO tips you can implement today to help get better rankings.
Like the stock market, you don’t want to have all your money in one stock. So when it comes to search engine optimization, you don’t want to have only one kind of back link to your martial arts studio’s web site. By being too heavy in one kind of backlink, say directory listings, it can look “unatatural” to the search engines and can decrease your rankings. If you’re going to implement SEO tactics, it’s best to diversify your portfolio of link types.
Top 10 Search Engine Optimization Tips for Higher Search Engine Rankings
March 1, 2008
Optimize Your Martial Arts School Website Using SEO for More Qualified Traffic
If you’ve got a website for your martial arts school, getting your site ranked to the top of the search results is your next order of business. Ranking in the top 10 isn’t easy. But with a little help, you can start to get crawl your way up the results. The process of getting higher rankings is called search engine optimization.
How to Choose a Good Martial Arts School Domain Name
February 17, 2008
Securing a Domain Name is a Great Investment for Your Martial Arts SchoolGetting a good domain name for your martial arts school is the first step to having a Web site. A good domain name can help communicate professionalism, benefits of your school, and starts to tell a story.
The 3 Questions Your Martial Arts School Web site Must Immediately Answer
February 11, 2008
Satisfy Your Visitors Goals so they Remain On Your Web Site and Away from Your Competitors
According to many Web site usability experts like Steve Krug, there are three simple questions every single page on your Web site must answer in order to remove any questions in their mind that they’re at the right Web site and that you can indeed help them satisfy their goals.Usability, in a nutshell, is how well a Web site helps a visitor reach and satisfy their goals. It’s important because it helps them stick to your Web site and find what they’re looking for. And, if you’ve done your job right, you are one step closer to getting them as a student.
Top 10 Martial Arts School Web Site Mistakes and How to Fix Them
February 2, 2008
Are You Guilty of these Common Mistakes on Your Martial Arts School Web site?Having a martial arts school Web site is one of the most important marketing tools at your disposal.
If you already have a Web site for your martial arts school, then this list of common mistakes will help give you some direction. If you don’t have a Web site yet or are in the process of building one, you can use this as a preventative guide.
Following these simple steps can help you to attract and get more students and make your martial arts school Web site work harder for you.
Is Your Martial Arts Web Site Like Going on a Bad Date?
January 27, 2008
Your Web site shouldn’t be like a bad date that is self absorbed. Fix it before you lose the interest of more prospective new students. Ok, so we’ve all been on a bad date. But what does that have to do with your martial arts schools Web site?
Typically, there are two types of Web sites for martial arts schools:
- Lead generation Web site
- Information based Web site