Are You Making this Classic Marketing Mistake at Your Martial Arts School?
January 26, 2008
Fulfill your prospects needs with benefits instead of features and watch your martial arts school enrollment soar!
It’s easy to get features and benefits confused and most martial arts school owners are using them incorrectly.
After reviewing hundreds (if not thousands) of yellow page ads, brochures, fliers, and websites, most martial arts marketing efforts are focused on stating features. However, your target market is a consumer of benefits and is always moving from the perspective of “what’s in it for them.” So there is a huge disconnect in what people are looking for and what you’re telling them.
How to Identify Your Martial Arts Schools Target Market
January 24, 2008
Know Who Your Customer Is… and Who Isn’t. In marketing, your “Target Market” refers to the segment of the total market you’re going to market your service or product to in order to make a profit. This segment can also be referred to as your “target audience.”
As a marketer, it’s never a wise move to try and market to everyone. The old adage is “you can’t be all things to all people” is a very smart statement. In addition, it can get extremely expensive to try and sell everyone on your martial arts school. You just have to accept your studio is not right for everyone. It’s not.
Marketing Made Easier for Martial Arts School Owners
January 21, 2008
Welcome to my very first post on marketing for martial arts school owners!
Whether you have dreams of someday opening a studio, dojo or mixed martial arts gym or you already have a thriving chain of martial arts schools to your credit, this martial arts marketing blog will provide inspiration, insight, and step by step instructions to help take your school to the next level through proven marketing techniques.
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