How to Build a Marketing Calendar for Your Martial Arts School

Some martial arts school owners plan their marketing efforts each and every month in advance while others just do a yellow page ad waiting for the phone to ring.

If the later sounds a little too familiar, it’s time to get more proactive with your marketing efforts. It’s time to develop a marketing calendar! Read more

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Poll: What Martial Arts Marketing Associations Do You Belong To?

Please join the conversation and identify which martial arts marketing associations you belong to. All entries are 100% anonymous!

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Poll: What Marketing Vehicle Brings Your Martial Arts School the Most Leads?

Please join the conversation and identify the single most important lead generation effort that works the best for your martial arts school. In case you’re worried, all responses are anonymous.

Did I miss anything? If so, please let me know in the form of a comment below!

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Should You Join a Martial Arts Marketing Association?

Many martial arts school owners have to make a tough choice when it comes to marketing: Continue doing what they’re doing and hope for the best OR look for ways to improve their marketing skills.

And, one of the first places martial arts school owners look is at joining a martial arts marketing association to help grow their school.

But is joining a martial arts marketing association the right thing to do?

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How to Get 175 Karate Students All From Referral Marketing

I am at San Jose California at Search Engine Strategies and, as usual, am learning a ton. It’s a great event and I’ve met a ton of new people and enjoying myself very much.

My first night here, i went to a San Jose California microbrew called Gordon Biersch and was sitting at the bar when I noticed that the guy next to me had a martial arts t-shirt on. So, I decided to spark up a conversation with him and asked if he still trained. He said that he had a Tae Kwon Do dojo that was only a couple of blocks away.

You can imagine my delight when I heard he was a school owner. That is exactly what I had hoped when I started talking to him and thought he probably just took lessons. What a pleasant surprise.

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How to Keep Your Martial Arts School Open During Tough Economic Times

In any market, there are four things every martial arts school owner focuses on:

1. Keeping existing students
2. Attracting new students
3. Closing prospects into students
4. Making a profit

However, in tough economic times where gas prices, food, and utilities are going up, it becomes increasingly difficult to retain and attract new martial arts students and make a profit. Students and potential students alike are struggling with what to keep in their budget and what to cut out and this is making a lot of martial arts school owners nervous.

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How to Get Testimonials that Influence Prospective New Martial Arts Students to Join

One the most common marketing recommendations you’ll read about is how you should add testimonials to everything you do to establish credibility. I couldn’t agree more. However, getting testimonials has always been a challenge for many martial arts school owners.

You can either wait for them to come to you or you can ask for them. That said, many people think they have to wait to for people to send them and that if they ask for them that it somehow cheapens things.

On this, I couldn’t disagree more.

Read on to learn about six questions you can ask to get higher quality testimonials.

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Are You Making it Easy for Prospects to Compare Your Martial Arts Studio?

Part of marketing is telling a story that informs your target market “what’s in it for them.” And, most martial arts school owners don’t make it easy for prospects to determine how they are different or if they are the right studio for them. One thing you can do is make the comparison process simple for your prospects.

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Is Your Martial Arts Style Getting in the Way of Your Success?

I can’t tell you how often I drive by a martial arts school and all I see on their sign is “Insert Style Here.”

I’ve been in the martial arts nearly 20 years and I have no idea what some of the names mean or what kind of style it is.

If someone who reads Black Belt magazine basically every month, researches martial arts online every week, and has been in the arts for nearly 20 years doesn’t know what your style is or what it means, how confused do you think your prospects are?

Think about it this way…

If you drove by a sign that was written in Japanese, and assuming you didn’t know that language, would you be able to read it? That’s basically what you sign looks like if you’re placing too much emphasis on your style with your businesses identity.

Consider your audience before coming up with a name for your business. If your target audience doesn’t know how to pronounce it or what it means, it could mean it’s getting in the way of growing your studio.

Remember, just because your style means a lot to you, doesn’t mean it means anything to your prospective new student at the point they are evaluating what martial arts school to join. In time, that may change, but first, you have to get them in the door.

Are you guilty of letting your style get in the way of your success?

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5 Effective Marketing Tools for New Martial Arts School Owners

If I were getting started today with a new martial arts studio, there a few things I would make sure I had from a marketing perspective.

These items, to me, are a must, not just a wish list.

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Popularity: 4%

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