Break Through By Doing What Other Karate Schools Aren’t Doing
April 10, 2008
Stop Doing What Everyone Else is Doing and Get Original
I’m a big fan of “The Big Idea” hosted by Donny Deutsch on CNBC. Last night he had on his show Russell Simmons who, in my humble estimation, is a master marketer.
Russell Simmons is the co-founder of Def Jam records who signed the Beastie Boys, LL Cool J, Public Enemy, Run-D.M.C. and other breakout groups. He also co-founded Baby Phat and Phat Farm clothing lines, Def Comedy Jam on HBO, and more. He knows his stuff and continues to break through on just about everything he does.
He has created an empire by doing what he loves and by doing what no else was doing. This requires some research and guts, which is what this post is all about.