5 Effective Marketing Tools for New Martial Arts School Owners
May 12, 2008
If I were getting started today with a new martial arts studio, there a few things I would make sure I had from a marketing perspective.
These items, to me, are a must, not just a wish list.
How to Create an Irresistible Offer Your Prospects Can’t Refuse
April 22, 2008
Plus 5 Ready to Use Offers You Can Use
at Your Martial Arts School Today
As martial arts school owners, we all want more students. And, there is something that might be getting in the way of us achieving this.
It’s called an offer.
I’ve met a lot of martial arts school owners who don’t make an offer of any kind in their marketing efforts. They think that because they’re great martial artists, people will naturally want to train with them.
Wrong.
It doesn’t work that way and I think they’re missing out on a lot of revenue because of this common misperception.
Break Through By Doing What Other Karate Schools Aren’t Doing
April 10, 2008
Stop Doing What Everyone Else is Doing and Get Original
I’m a big fan of “The Big Idea” hosted by Donny Deutsch on CNBC. Last night he had on his show Russell Simmons who, in my humble estimation, is a master marketer.
Russell Simmons is the co-founder of Def Jam records who signed the Beastie Boys, LL Cool J, Public Enemy, Run-D.M.C. and other breakout groups. He also co-founded Baby Phat and Phat Farm clothing lines, Def Comedy Jam on HBO, and more. He knows his stuff and continues to break through on just about everything he does.
He has created an empire by doing what he loves and by doing what no else was doing. This requires some research and guts, which is what this post is all about.
Read this Blog Post Now to Learn About Making an Effective Call to Action!
March 24, 2008
Use A Call to Action To Prompt Your Visitors to Respond
So you’ve got this great website and you’re wondering why people aren’t ever doing anything once they get there. The simple answer is that you might be missing one key element that could make all the difference.It’s called a “call to action.”
A call to action isn’t simply providing your phone number or your domain name. A call to action asks your prospect to take some sort of action. It can be to pick up the phone… send an email… fill out a form.. print out a PDF brochure … basically any action you deem most valuable to your martial arts prospecting process.
Marketing Your Karate School Isn’t Easy
March 13, 2008
The honest truth is marketing your karate school isn’t easy and can be, at times, downright challenging.However, it can be easier if you educate yourself on the principles of marketing.
Marketing your karate school, to me, is a lot like earning your black belt. It takes a ton of time, sacrifice, desire, dedication, preparation, reading, experimentation, and more.
Anyone who promises or claims otherwise probably isn’t on the up and up. Sure there are templates they might provide but what happens when three other studios in town are using the same templates?
Top 5 Questions to Develop a Rock Solid Unique Selling Proposition
February 4, 2008
Ask These 5 Questions to Create a USP that Cuts Through the Clutter!
With so much competition out there, you need to have a targeted statement that helps you stand out and helps prospects understand who you are, what you do and what’s in it for them. It’s called a Unique Selling Proposition.
How to Develop a Unique Selling Proposition for Your Martial Arts School
February 1, 2008
Make Your Martial Arts School Stand Out from Your Competition with a Unique Selling Proposition A unique selling proposition (USP) is a necessary step when telling people what your martial arts school is all about. It gives the a preview of what they can expect and how you’re different than all the other martial arts studios in town.
Having a rock solid USP is a powerful marketing tool when used correctly.
Is Your Martial Arts Web Site Like Going on a Bad Date?
January 27, 2008
Your Web site shouldn’t be like a bad date that is self absorbed. Fix it before you lose the interest of more prospective new students. Ok, so we’ve all been on a bad date. But what does that have to do with your martial arts schools Web site?
Typically, there are two types of Web sites for martial arts schools:
- Lead generation Web site
- Information based Web site
Are You Making this Classic Marketing Mistake at Your Martial Arts School?
January 26, 2008
Fulfill your prospects needs with benefits instead of features and watch your martial arts school enrollment soar!It’s easy to get features and benefits confused and most martial arts school owners are using them incorrectly.
After reviewing hundreds (if not thousands) of yellow page ads, brochures, fliers, and websites, most martial arts marketing efforts are focused on stating features. However, your target market is a consumer of benefits and is always moving from the perspective of “what’s in it for them.” So there is a huge disconnect in what people are looking for and what you’re telling them.
How to Identify Your Martial Arts Schools Target Market
January 24, 2008
Know Who Your Customer Is… and Who Isn’t. In marketing, your “Target Market” refers to the segment of the total market you’re going to market your service or product to in order to make a profit. This segment can also be referred to as your “target audience.”
As a marketer, it’s never a wise move to try and market to everyone. The old adage is “you can’t be all things to all people” is a very smart statement. In addition, it can get extremely expensive to try and sell everyone on your martial arts school. You just have to accept your studio is not right for everyone. It’s not.