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Make Your Martial Arts School More Successful in 2009

December 23rd, 2008 • Ryan Wheaton • 1 comment

Welcome Martial Arts School Owners! Start here to learn how this site can help you grow your martial arts school. To receive updates to my blog for martial arts studio owners, simply subscribe to my RSS feed or my email updates to learn how to attract more students to your studio! -- Ryan Wheaton

If you are scratching your head about how to get more sign ups in the New Year so you can increase your martial arts school’s profitability, here are some solid marketing ideas to help you hit the ground running for 2009.

Here are twelve things you can start working on today to help make your martial arts school more successful in 2009:

  1. Buy a domain name, get some hosting, and start a blog as your website.
  2. Be sure you have the top 8 pages every martial arts school website should have.
  3. Work on search engine optimization to make your website more easily found.
  4. Start using Google analytics to track and measure the statistics on your website.
  5. Fix the top 10 common mistakes on your martial arts school’s website
  6. Develop a marketing calendar and get ahead of your marketing.
  7. Submit your martial arts school to local online directory websites.
  8. Try marketing your martial arts school on CraigList.
  9. Build a plan to get more referrals.
  10. Make it easy to compare your martial arts school against your competition.
  11. Possibly join a martial arts marketing association.
  12. Break through by doing what other karate schools aren’t doing.

Remember, marketing your martial arts school isn’t easy. Hopefully this list makes it a little easier to get started.

What are you going to do differently to make your 2009 better than 2008?

Popularity: 100%

Top 8 Pages Every Martial Arts School’s Website Should Have

September 23rd, 2008 • Ryan Wheaton • 2 comments

You know you need a website, but what kind of content should you have on it? You’re not alone. Many martial arts school owners struggle with what to put on their website.

Do you focus on your style? Your training? How many pages is too many?

This article cuts through the fog and gives you simple recommendations so you can include all of the key information people need to evaluate your martial arts school and help convert them into paying students.

Popularity: 51%

Should You Join a Martial Arts Marketing Association?

August 29th, 2008 • Ryan Wheaton • 6 comments

Many martial arts school owners have to make a tough choice when it comes to marketing: Continue doing what they’re doing and hope for the best OR look for ways to improve their marketing skills.

And, one of the first places martial arts school owners look is at joining a martial arts marketing association to help grow their school.

But is joining a martial arts marketing association the right thing to do?

Popularity: 51%

How to Create an Irresistible Offer Your Prospects Can’t Refuse

April 22nd, 2008 • Ryan Wheaton • 2 comments

Plus 5 Ready to Use Offers You Can Use at Your Martial Arts School Today

As martial arts school owners, we all want more students. And, there is something that might be getting in the way of us achieving this.

It’s called an offer.

I’ve met a lot of martial arts school owners who don’t make an offer of any kind in their marketing efforts. They think that because they’re great martial artists, people will naturally want to train with them.

Wrong.

It doesn’t work that way and I think they’re missing out on a lot of revenue because of this common misperception.

Popularity: 40%

Is Being a Part-Time Martial Arts School Owner a Bad Thing?

April 4th, 2008 • Ryan Wheaton • 6 comments

In my opinion, there seems to be an extreme focus on becoming a full time, multi-school owner when I read martial arts school owner related magazines, email newsletters, and websites. The “little guys” always seem to looked at as those that need the most “help” … like there is something that is wrong with them.

While having the goal of being a full time multi-school owner is for some, it’s not the goal for everyone. That is what seems lost on the chain marketing gurus that have made it big - not everyone wants that. There are different levels of “success” out there.

Popularity: 35%