Back to school season is here.
Is your martial arts school ready?
Back to school is a theme that you can easily build a solid marketing campaign around.
For many martial arts schools, back to school represents a huge opportunity for new student enrollments.
Parents are looking for activities that will help their little Billy grow and develop into a responsible and mature adult.
And, you’re program is the ultimate solution to help them with that problem.
Your mission should be to educate parents on how you can help them with the development of little Billy in a way no one else can match.
All it takes is a little homework and elbow grease.
Here are a few things that can help you figure this all out for your martial arts school.
What’s in it for the prospect?
Remember, your prospect love three things: “Me, myself and I.”
If you’re not talking to them and what’s in it for them, you’re not talking to your audience.
You’re wasting their time.
You have to write to your target audience and speak to what they’re looking for in order to get their attention.
You can’t ignore this.
Parents want to know how you can help them and their child.
Be specific and clear.
Remember, if they have to hunt for it, they usually won’t bother searching.
How easily can they redeem the offer?
Obviously you need an offer to get parent’s to take action.
Then you need to make it easy to redeem so your prospects can get one step closer to becoming paying students.
Do you make it an easter egg hunt on your website to find out how to redeem the offer or it is on every page in highly visible areas?
Again, be clear and specific.
Do they respond by phone?… By email?… By contact form?
Keeping it simple keeps it effective.
Don’t give them 10 ways to respond.
I (usually) only use one.
What’s your message?
As part of your messaging, you’re going to want to speak to the benefits so parents easily get why martial arts training is a great idea for their child and how it will help them in school.
Here are some of the many benefits that martial arts training provides to help get you started:
- Better concentration
- More focus
- Improved self confidence
- Self discipline
- Modesty
- Courtesy
- Patience
- Self control
- Integrity
- Goal setting
- Respect
- Positive attitude
- Healthy exercise
All that and a positive atmosphere where homework is encouraged and may even be a part of the program (after school programs).
All of these things can ultimately help improve grades, which is a BIG seller for many parents.
Don’t stop talking about how much your program can help their little Billy.
How will you get the word out?
Now we’re talking about promotion. Here are 15 ways you can get the word out:
- Window Signs
- Facebook Fan Page
- Flyers
- Your Website
- Text messages
- Direct mail
- Pay Per Click
- Your email list
- Door hangers
- Media releases
- Classified ads
- Newspaper ads
- Window display
- Referrals
- etc.
Just remember, not all parents know and understand the benefits of placing their child in your martial arts program. You have to educate them, first.
How is your martial arts school leveraging back to school?
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I'm Ryan Wheaton and I work with martial arts school owners to help them attract more students. Many martial arts school owners are confused at how to best market their business and feel awkward in selling situations. I help them overcome those challenges to become confident and competent in marketing and selling their services - helping them become more profitable so they can live the lifestyle they want to live. 
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