Welcome to Marketing the Martial Arts – a Blog that helps martial arts business owners understand marketing and how to apply it to attract more qualified students.
My name is Ryan Wheaton and since 1997 I’ve been building Web sites and marketing for small businesses and major companies alike. My specialty is direct response for both print and online mediums.
I have a bachelors of science degree in Marketing from the David Eccles School of Business at the University of Utah, with an advertising emphasis, and have worked in many well respected advertising agencies and marketing companies in Salt Lake City, Utah. For the past 8 years I’ve worked in an online marketing agency and specialize in search engine optimization.
I’m also a 7th degree black belt in American Kenpo under Grand Master Paul Mills, 10th Degree Black Belt and protege of Mr. Edmund K. Parker. Since 2001, I’ve had my own martial arts studio and have been a martial arts blogger since 2005.
In short, I have the business, marketing, and martial arts experience to tie it all together. I know how to market the martial arts because I’m both a marketer and a martial artist. And, everything on this site is style and system neutral so it doesn’t matter what art you teach it can all be universally applied.
I have all the students I want to teach and a waiting list of people waiting to get in. How did this happen? By using the proven marketing techniques covered on Marketing Martial Arts.
Marketing Martial Arts offers proven student attraction strategies, tactics and systems to help grow your martial arts school & MMA gym and become more profitable.
And, I do it without being in the Yellow pages, without a sign, being in a shopping mall, and without spending more than $300 a year in marketing.
Do you want the same thing?
Whether you’re a small club instructor teaching out of a fitness center or a multi-school chain with hundreds of students, you can always do better to attract more students. This Web site helps you bridge that gap – at no cost to you – and can help you increase inquiries into your studio if you but apply the principles, concepts and ideas on this site.
All I ask in return is that you join the conversation. Please share your comments with me about your successes, how it helped or needed to be adapted, and other ideas you have found to be useful in bringing in new students. If it didn’t work for you, why you think it didn’t and how it can be improved. Just leave a comment after each post or posts that inspired you.
Start reading marketing martial arts for school owners now!