1. Advertise in city publications
These are usually cheaper than your city’s newspaper and can be a good resource for prospecting. Print publications are hurting right now due to online competition now is the time to get some good deals. You might even be able to get a deal where you are both in their printed publication and their online equivalent. Worth looking into, none the less.
2. Go door to door
While many talk about this idea, few actually do it. While dropping off flyers, door hangers or postcards in area neighborhoods is not as targeted as doing direct mail (because you don’t know who lives there and if they specifically match your demographics) it can still be a relatively decent way to stir up some interest.
3. Do direct mail
Doing direct mail can be cost effective and usually frightens off most martial arts school owners. However, you success is all in how you segment the list you buy, present your irresistible offer and the design your mailer. Remember, sending one mailer might be enough. It can take up to 7 times or more before someone breaks free from their comfort zone to respond. That’s not to say you want to send the same mailer seven times, it’s more about making seven points of contact.
4. Network with local businesses
Networking with businesses who are around you is a great way to get referrals. Plus, if you use their services or buy from them, they are more likely to refer people over to your martial arts school. You can even start a local business networking group where you meet once a month to talk, have speakers, introduce new businesses and exchange information.
5. Advertise on your vehicle
Wrapping your vehicle is gaining a lot of momentum and becoming more affordable. Plus, you should be able to write off the cost of your car and gas if it’s you rolling billboard. The photo above is a great example of getting people’s attention using this newer medium.
6. Local coupon mailers
I’m talking about Money Mailers or ValPak type mailers. You might even have a lower cost local option available in your area. These can be a little expensive but you have segmenting options available to help reduce waste and reduce costs so you reach your exact target market. I don’t see any martial arts schools in my area doing this and might be a great way to break through in your area.
7. Decorate your front windows
If the only thing you have on your front windows is your logo and hours it’s time to consider adding some marketing punch. Hire a window painter and advertise your current special… feature your after school program… the dates and costs of your next trial program… whatever… just make sure it’s noticeable and in vibrant colors. You should consider swapping this out quarterly to keep things fresh.