Having a website that is consistently sending you leads while you sleep isn’t something that only big martial arts school chains can have. You can, too. If you’re stuck with your website and not sure what to do next to generate more leads, these five tips will help you get going again so you can take your website to the next level.
Add a Blog
A Blog is a way to add content to your website on a regular basis. It not only helps you to generate regular content that the search engines love and is a huge part of search engine optimization, you also give visitors a reason to keep coming back to your website. Think of a blog as a way for you to regularly and frequently share information about your school including news, events, training tips, videos, photos and more. Start with doing one post a week and build up your schedule as needed from there. My favorite blog software is made by WordPress, which is free. In fact, this entire site is powered by WordPress.
Add a Monthly Newsletter
A monthly email newsletter, when combined with a blog, is a powerful combination that can translate into new students for your martial arts school. By capturing a persons name and email, you can begin emailing people on a regular basis whenever you have information to share. Add an email capture form that uses a strong headline, copy and call to action along with your form for optimal success. Sending Martial Arts Newsletters can be delivered using a service like Aweber.com (that’s who I use).
Add Social Media Buttons
If your martial arts school is on Facebook, Twitter, and YouTube and you’re not mentioning it on your website, it’s time to make things more public. By adding social media buttons for each of your social profiles on each page of your website, you’re naturally going to get more traffic to those pages and get more fans and followers. Some add these to their header, sidebar or footer.
Add a Squeeze Page
We all want more leads from the same amount of traffic we’re getting. One way to make that happen is with a squeeze page. The sole purpose of a squeeze page is to capture a name, email and sometimes a phone number. They are sparse without a lot of distraction and are usually comprised of a headline, photo or video, bullet points, call to action and an optin form. It’s important to test all of these variations to see what works best for your website. Squeeze Pages are most often used when you have a special offer like a trial program, free ebook guide, an email series or exclusive videos you’re offering in trade for a person’s name and email. Having a good squeeze page can improve your site’s conversion by 30% or more.
If you have videos you’ve made and posted to your YouTube channel but haven’t yet add them to your site, it’s time to embed them onto your site and get them working harder for you. These can be placed on the home page, a video page or sidebar. If you’re going to build a squeeze page, you can create a new custom video for it. If you don’t have any videos yet, just about every computer comes with video editing software these days. Your videos don’t have to be Hollywood productions, just convey the message. Having videos that are shot on a shoestring budget that contain great information and personality can make you seem more genuine and authentic than those that cost a lot to produce.