Comments on: 5 Effective Marketing Tools for New Martial Arts School Owners http://www.marketingmartialarts.com/5-marketing-tools-for-new-martial-arts-school-owners/ Proven Martial Arts Marketing Ideas for Martial Arts Business Owners Thu, 09 Feb 2012 22:10:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ryan Wheaton http://www.marketingmartialarts.com/5-marketing-tools-for-new-martial-arts-school-owners/comment-page-1/#comment-47 Ryan Wheaton Tue, 13 May 2008 22:00:20 +0000 http://www.marketingmartialarts.com/5-marketing-tools-for-new-martial-arts-school-owners/#comment-47 Javier, Thanks for the comment and for the compliment on the new design. Both are much appreciated. Definitely spend some time crafting your USP. Take a look at your competitors, see what they're saying (or not saying) and make a long list then go from there. Be sure to also read my post on <a href="http://www.marketingmartialarts.com/find-your-unique-selling-proposition/" rel="nofollow">developing a rock solid USP</a>. Regarding your comment about not coming across as cheesy, remember a USP doesn't haven't have to be clever. It can just be a statement. It's easy to get over board with it. so just keep it simple then integrate it into your marketing materials, including your "elevator pitch." I also agree with your thought on having a website. One other thought - it sells for me while I sleep. Talk about being efficient! Ryan Javier,

Thanks for the comment and for the compliment on the new design. Both are much appreciated.

Definitely spend some time crafting your USP. Take a look at your competitors, see what they’re saying (or not saying) and make a long list then go from there. Be sure to also read my post on developing a rock solid USP.

Regarding your comment about not coming across as cheesy, remember a USP doesn’t haven’t have to be clever. It can just be a statement. It’s easy to get over board with it. so just keep it simple then integrate it into your marketing materials, including your “elevator pitch.”

I also agree with your thought on having a website. One other thought – it sells for me while I sleep. Talk about being efficient!

Ryan

]]> By: Javier http://www.marketingmartialarts.com/5-marketing-tools-for-new-martial-arts-school-owners/comment-page-1/#comment-46 Javier Mon, 12 May 2008 23:21:42 +0000 http://www.marketingmartialarts.com/5-marketing-tools-for-new-martial-arts-school-owners/#comment-46 I've used 4 of the 5 tips in you mention above, and must say they are quite beneficial. My website is probably the one thing that I feel can sell my services when I am not in the school and find this critical for any business. Especially a start-up! The one thing I find difficult is finding a USP or slogan. I don't want it to sound corny like some small businesses we see on TV, but want it to also be relevant. I'm about 6 weeks away from opening and this is still a struggling point. I may have found one, but don't know how if it would mesh with my schools name. Either way, great advise. By the way, I like the new look of this Blog! Javier The Dojo of Karate I’ve used 4 of the 5 tips in you mention above, and must say they are quite beneficial. My website is probably the one thing that I feel can sell my services when I am not in the school and find this critical for any business. Especially a start-up!

The one thing I find difficult is finding a USP or slogan. I don’t want it to sound corny like some small businesses we see on TV, but want it to also be relevant. I’m about 6 weeks away from opening and this is still a struggling point. I may have found one, but don’t know how if it would mesh with my schools name.

Either way, great advise. By the way, I like the new look of this Blog!

Javier
The Dojo of Karate

]]>