Are you one of the martial arts schools that just writes plainly about your features and benefits with no real personality?

While features and benefits are certainly important, they aren’t the only things you should communicate.

Have you ever tried telling a story?

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Stories can be powerful marketing tool.

Think about it… when we were all little, we learned about the world through stories.

Even as we got older, we were told stories to help us learn about the World and how it all works.

Think about the last time you went to church, watched the news or read a magazine.

You were either told or read a story.

We’re captivated, if not mesmerized, by stories.

That’s why it’s so important to use stories in your marketing!

There are many ways to tell stories and many stories to tell.

• How/why you got started in the martial arts
• How/why your students chose your martial arts school
• What makes your martial arts school different
• Etc.

Here is a video I have on my site that helps me tell the story of how I got started in the martial arts:

I chose to lead with this type of video as it can be a very powerful way to connect with potential students.

Using this approach, my prospects begin to know, like and trust me before we ever even meet all from sharing my story.

Why didn’t I start with a demo video?

Because they can scare the hell out of prospects if not done right.

While they do demonstrate what you do, they can do more harm than good.

More on this subject in the near future.

Sharing stories can help prospects relate with you and your martial arts school in a way a demo video cannot.

Sure, action footage can tell a story, but it might be telling the wrong story.

So, what did you think of the video and this approach?

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