More Photos of My New Martial Arts School

It’s been a while since I posted photos so I wanted to get everyone caught up on how things are shaping up on my new martial arts school in Salt Lake City, Utah.

Here is a small sample of some recent photos that show how things are shaping up with the new paint, tile, carpet, desk, wood work, and more. Read more

Popularity: 4%

Marketing Martial Arts Gets a New Look

In case you’re just receiving the RSS updates, be sure to come back and check out the new layout of Marketing Martial Arts. This is the third design in 9 months and by far my favorite.

It’s no secret I use WordPress blogging software to manage this website. One of the main reasons is that it’s just so easy to change a design whenever you feel like it. I only spent about an hour customizing this template to suit my needs. Not too shabby.

One of the other major reason I changed was that I saw a dip in my search engine rankings after using the old design and haven’t seen it recover back to where it was. So, I’m going with a template that better facilities search engine rankings.

Anyway, I have a few things to add including RSS subscription options, feature photos on the homepage, and more.

What do you think? Like it or hate it?

Popularity: 3%

Poll: What Martial Arts Marketing Associations Do You Belong To?

Please join the conversation and identify which martial arts marketing associations you belong to. All entries are 100% anonymous!

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Popularity: 4%

Photos of My New Salt Lake City Utah Martial Arts School

As promised, here are some photos of my new 1,400 sq. ft. martial arts school for adults in Salt Lake City Utah. We’re still remodeling the interior but will be done in the next few weeks. I will definitely upload some more photos in the near future. We’re 99% done with the painting, 30% of the tile, and are waiting for the carpet to be installed next week. Doors open November 4, 2008! Read more

Popularity: 6%

Are Your Text and Background Colors Driving Prospects to Your Competition?

If you’re going to go through the trouble of building a website, be sure to make it easy on the eyes of your visitors so you keep them on your site as long as possible.

Keeping them on your site or pages longer helps converting prospects to students. It’s all about having the right contrast between your text and your background.

Choosing bad color combinations with respect to the text and background on your website can make it difficult to read and hard on the eyes. This usually produces one response: hit the back button.

Why go through the trouble of creating a website that repels people and pushes them to look elsewhere? Read more

Popularity: 2%

The Art of Martial Arts School Lease Negotiation

If you’re considering opening up a stand alone martial arts school, you’re about to enter into a whole new world when you go to sign a long term lease on a commercial space. It can be a daunting process and one that can leave you cross eyed. I should know, I just went through it recently and wanted to share my experience.

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Popularity: 4%