I’m Opening a Stand Alone Martial Arts School!

As frequent readers will know, I’ve been teaching KENPO out of a fitness facility for the last eight years.

However, I have always thought about opening my very own stand alone martial arts school that exclusively teaches adults. My biggest concern was finding the right place and having enough people to help teach.

Well, in less than 40 days, that day dream will become a reality. I finally found the right place and have the people to make it work. Read more

Popularity: 3%

Top 8 Pages Every Martial Arts School’s Website Should Have

You know you need a website, but what kind of content should you have on it? You’re not alone. Many martial arts school owners struggle with what to put on their website.

Do you focus on your style? Your training? How many pages is too many?

This article cuts through the fog and gives you simple recommendations so you can include all of the key information people need to evaluate your martial arts school and help convert them into paying students. Read more

Popularity: 10%

Poll: What Marketing Vehicle Brings Your Martial Arts School the Most Leads?

Please join the conversation and identify the single most important lead generation effort that works the best for your martial arts school. In case you’re worried, all responses are anonymous.

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Did I miss anything? If so, please let me know in the form of a comment below!

Popularity: 4%

Why Didn’t My Martial Arts Direct Mail Postcard Work?

An interesting question just came through my “Ask a Question and Get an Answer” form regarding martial arts direct mail:

I have tried just about every special. Just mailed out post cards to 10,000 homes for the cost of 650.00. 7 calls and set up trials to only have them not show up. Do a special and at the end they say to much do not want to sign up. How do I attract students as well as adult students — Ms. Ramires, N. Carolina.

Thanks for the great question and for trying direct mail!

Let me start by saying I don’t think direct mail failed you. I think there were a few other major contributing factors that I suspect made your direct mailer tank.

Read more

Popularity: 6%