Archive for August, 2008

Should You Join a Martial Arts Marketing Association?

August 29th, 2008 • Ryan Wheaton • 4 comments

Welcome Martial Arts School Owners! Start here to learn how this site can help you grow your martial arts school. To receive updates to my blog for martial arts studio owners, simply subscribe to my RSS feed or my email updates to learn how to attract more students to your studio! -- Ryan Wheaton

Many martial arts school owners have to make a tough choice when it comes to marketing: Continue doing what they’re doing and hope for the best OR look for ways to improve their marketing skills.

And, one of the first places martial arts school owners look is at joining a martial arts marketing association to help grow their school.

But is joining a martial arts marketing association the right thing to do?

How to Get 175 Karate Students All From Referral Marketing

August 20th, 2008 • Ryan Wheaton • 1 comment

I am at San Jose California at Search Engine Strategies and, as usual, am learning a ton. It’s a great event and I’ve met a ton of new people and enjoying myself very much.

My first night here, i went to a San Jose California microbrew called Gordon Biersch and was sitting at the bar when I noticed that the guy next to me had a martial arts t-shirt on. So, I decided to spark up a conversation with him and asked if he still trained. He said that he had a Tae Kwon Do dojo that was only a couple of blocks away.

You can imagine my delight when I heard he was a school owner. That is exactly what I had hoped when I started talking to him and thought he probably just took lessons. What a pleasant surprise.

Building a Defensive Blockade in Google Search Results

August 16th, 2008 • Ryan Wheaton • 0 comments

While search engine optimization can take a long time to kick in, there are two ways you can get in the Google search results listings in a day.

One is free while the other will cost you a little.

Google Analytics - Is Your Martial Arts Site Measuring Up?

August 5th, 2008 • Ryan Wheaton • 2 comments

I’m a big fan of Google and think their website statistics program called Google Analytics is the best web stats package I have ever used. Period. I like even better than Omniture; which is a very expensive enterprise level statistical software package used by many fortune 500 companies.

What’s even better, Google Analytics is FREE.

We’ve all heard the saying “you can’t manage what you don’t measure.” Well, with Google Analytics, you can measure every meaningful web stat you can think of and start taking control of your website statistics.