July 28, 2008 By Leave a Comment

How to Keep Your Martial Arts School Open During Tough Economic Times

In any market, there are four things every martial arts school owner focuses on:

  1. Keeping existing students
  2. Attracting new students
  3. Closing prospects into students
  4. Making a profit

However, in tough economic times where gas prices, food, and utilities are going up, it becomes increasingly difficult to retain and attract new martial arts students and make a profit. Students and potential students alike are struggling with what to keep in their budget and what to cut out and this is making a lot of martial arts school owners nervous.

[Read more...]

Popularity: 2%

Filed Under: Marketing Tagged With:
July 19, 2008 By Leave a Comment

Are You The Biggest Barrier In Your Karate Dojo’s Success?

Sometimes as karate dojo owners, we think we’re easy to do business with and doing things how we should be. However, we tend to look at things through our own biased lenses and sometimes we’re way off the mark and aren’t seeing the truth from the eyes of our potential and existing customers.

What can be shocking to discover is that often times it’s you who is sabotaging your own business and preventing it from growing.

[Read more...]

Popularity: 2%

Filed Under: Business Tagged With:
July 13, 2008 By 4 Comments

7 Free Local Online Directory Listings for Your Karate School

Most karate schools only have one or a handful of locations. Typically, all in the same metropolitan area. This means that you only want to market to a smaller local area as that is where 99% of your student base is going to come from.

This is important to remember because you don’t want to waste your efforts on people that aren’t either in your town or close enough to become potential students.

A good way tap into your local audience online is to make sure you’re listed on all the top online local directories and should be a big part of your local search engine marketing efforts.

[Read more...]

Popularity: 2%

Filed Under: Online Marketing Tagged With: , ,