How to Get Testimonials that Influence Prospective New Martial Arts Students to Join
June 27, 2008
One the most common marketing recommendations you’ll read about is how you should add testimonials to everything you do to establish credibility. I couldn’t agree more. However, getting testimonials has always been a challenge for many martial arts school owners.
You can either wait for them to come to you or you can ask for them. That said, many people think they have to wait to for people to send them and that if they ask for them that it somehow cheapens things.
On this, I couldn’t disagree more.
Read on to learn about six questions you can ask to get higher quality testimonials.
Are You Making it Easy for Prospects to Compare Your Martial Arts Studio?
June 19, 2008
Part of marketing is telling a story that informs your target market “what’s in it for them.” And, most martial arts school owners don’t make it easy for prospects to determine how they are different or if they are the right studio for them. One thing you can do is make the comparison process simple for your prospects.
How to Start a Martial Arts School without Being Reckless
June 9, 2008
I receive a lot of emails from potential martial arts school owners and there seems to be a disturbing trend.
There is a notion that starting a martial arts school means you have to have start big, lease a huge facility, and need to develop an all inclusive business plan to get a business loan.
That’s simply not the case.
If you have the passion and desire to start a studio and don’t want to get in over your head, then this method might be right for you. Read more
Is Your Martial Arts Style Getting in the Way of Your Success?
June 2, 2008
I can’t tell you how often I drive by a martial arts school and all I see on their sign is “Insert Style Here.”
I’ve been in the martial arts nearly 20 years and I have no idea what some of the names mean or what kind of style it is.
If someone who reads Black Belt magazine basically every month, researches martial arts online every week, and has been in the arts for nearly 20 years doesn’t know what your style is or what it means, how confused do you think your prospects are?
Think about it this way…
If you drove by a sign that was written in Japanese, and assuming you didn’t know that language, would you be able to read it? That’s basically what you sign looks like if you’re placing too much emphasis on your style with your businesses identity.
Consider your audience before coming up with a name for your business. If your target audience doesn’t know how to pronounce it or what it means, it could mean it’s getting in the way of growing your studio.
Remember, just because your style means a lot to you, doesn’t mean it means anything to your prospective new student at the point they are evaluating what martial arts school to join. In time, that may change, but first, you have to get them in the door.
Are you guilty of letting your style get in the way of your success?
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