How to Create a Yellow Page Ad That Attracts Prospective Martial Arts Students
May 23, 2008
If you’re considering paying big bucks for a display ad in your local yellow pages, there are a few things to think about before getting out your credit card and copying what everyone else is doing in the yellow pages.
Open up your local Yellow pages and flip to the “martial arts” section. You’ll see a lot of ads. And, they all probably sound pretty much the same. You’ll see many common mistakes and wasted space in over 90% of the ads.
MarketingMartialArts.com Gets a New Look!
May 13, 2008
Ok, so the MarketingMartialArts.com website has only been around four months or so but it was still time for a facelift.
I’m a big fan of rolling things out online even if they’re not exactly the way I want them then I can come back to them later and get it right. Otherwise, I ‘m not sure I would have ever gotten this project off the ground. Same with this new theme - I still have to figure out a few things, but overall I love it.
That’s the one cool thing about using WordPress as a content management system - it only took a couple of hours or so to update the entire design of the site. And, it only took a nominal amount of HTML knowledge to get rid of a few things in the template I either didn’t need or am not ready to push live yet. The good news is if I end up hating this theme, I can change it to something else in no time.
I really wanted to make things look and feel more professional. This new format has more of a newspaper kind of feel to it while still feeling modern. I will be working up the logo, USP tagline, and more and getting them on the site once again. I’m also going to be adding an offer to this site that I think you’ll all like. More on that soon.
P.S. I will also be adding a few new features to the site soon so be sure to come back and check things out soon!
What do you think… like it or hate it? Let me know in the form of a comment below!
5 Effective Marketing Tools for New Martial Arts School Owners
May 12, 2008
If I were getting started today with a new martial arts studio, there a few things I would make sure I had from a marketing perspective.
These items, to me, are a must, not just a wish list.
Marketing Martial Arts Training to Law Enforcement Professionals
May 4, 2008
I always tell my clients that they need to find a profitable niche to help stand out from their competitors.
A great example of rifling in on a niche is Patrick from Virginia. He wrote in and asked what he can do to help attract more law enforcement professionals to his mixed martial arts school for police officers using his website.
The good news is that marketing to police officers really isn’t that all the different from marketing to every day people.
Following are some of the first things I would do to attract and sign up law enforcement professionals.
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