April 30, 2008 By Leave a Comment

Using Frequently Asked Questions to Attract More Students to your Karate Dojo

Stop Wasting Valuable Time Answering the Same Questions and Start Qualifying Your Prospects More Effectively

Back in the early days of my Kenpo studio, I was struggling to keep up with all the questions from prospects on my site.

I had my email address on the site and no frequently asked questions page. I was getting bombarded by question after question…often times it was the same questions over and over again.

I had to respond to each and every person and would just end up rewriting the same thing over and over as I could never seem to find those emails in my sent box to make it easy.

As a karate school owner, you probably get asked the same things day in and day out as well. Why not simplify your life and add them to your website?

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Popularity: 2%

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April 22, 2008 By 6 Comments

How to Create an Irresistible Offer Your Prospects Can’t Refuse

Plus 5 Ready to Use Offers You Can Use at Your Martial Arts School Today

As martial arts school owners, we all want more students. And, there is something that might be getting in the way of us achieving this.

It’s called an offer.

I’ve met a lot of martial arts school owners who don’t make an offer of any kind in their marketing efforts. They think that because they’re great martial artists, people will naturally want to train with them.

Wrong.

It doesn’t work that way and I think they’re missing out on a lot of revenue because of this common misperception.

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Popularity: 4%

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April 10, 2008 By 1 Comment

Break Through By Doing What Other Karate Schools Aren’t Doing

Stop Doing What Everyone Else is Doing and Get Original

I’m a big fan of “The Big Idea” hosted by Donny Deutsch on CNBC. Last night he had on his show Russell Simmons who, in my humble estimation, is a master marketer.

Russell Simmons is the co-founder of Def Jam records who signed the Beastie Boys, LL Cool J, Public Enemy, Run-D.M.C. and other breakout groups. He also co-founded Baby Phat and Phat Farm clothing lines, Def Comedy Jam on HBO, and more. He knows his stuff and continues to break through on just about everything he does.

He has created an empire by doing what he loves and by doing what no else was doing. This requires some research and guts, which is what this post is all about.

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April 4, 2008 By 8 Comments

Is Being a Part-Time Martial Arts School Owner a Bad Thing?

In my opinion, there seems to be an extreme focus on becoming a full time, multi-school owner when I read martial arts school owner related magazines, email newsletters, and websites. The “little guys” always seem to looked at as those that need the most “help” … like there is something that is wrong with them.

While having the goal of being a full time multi-school owner is for some, it’s not the goal for everyone. That is what seems lost on the chain marketing gurus that have made it big – not everyone wants that. There are different levels of “success” out there.

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Filed Under: Raves & Rants Tagged With: ,