March 27, 2008 By 1 Comment

Top 7 Reasons Why I Love Blogs as Websites for Martial Arts Schools

Or Why I Want to Marry WordPress

logo-wordpress.jpgI love writing blogs. I love reading blogs. I love blogs.

There. I said it.

If you’re not sure what I’m talking here let me explain what a blog is.

What is a Blog?

A blog is something that allows you to make posts and presents them in reverse chronological order. It’s basically an online content management system that allows you to put your thoughts out there for the world to read hourly, daily, weekly or whenever you feel like it. Think of it almost like an online journal, only everyone can read it.

[Read more...]

Popularity: 2%

Filed Under: Online Marketing Tagged With: ,
March 24, 2008 By Leave a Comment

Read this Blog Post Now to Learn About Making an Effective Call to Action!

Use A Call to Action To Prompt Your Visitors to Respond

photo-call-to-action-290x200.jpgSo you’ve got this great website and you’re wondering why people aren’t ever doing anything once they get there. The simple answer is that you might be missing one key element that could make all the difference.It’s called a “call to action.”

A call to action isn’t simply providing your phone number or your domain name. A call to action asks your prospect to take some sort of action. It can be to pick up the phone… send an email… fill out a form.. print out a PDF brochure … basically any action you deem most valuable to your martial arts prospecting process.

[Read more...]

Popularity: 3%

Filed Under: Marketing Tagged With:
March 13, 2008 By Leave a Comment

Marketing Your Karate School Isn’t Easy

photo-man-screaming-290x200.jpgThe honest truth is marketing your karate school isn’t easy and can be, at times, downright challenging.However, it can be easier if you educate yourself on the principles of marketing.

Marketing your karate school, to me, is a lot like earning your black belt. It takes a ton of time, sacrifice, desire, dedication, preparation, reading, experimentation, and more.

Anyone who promises or claims otherwise probably isn’t on the up and up. Sure there are templates they might provide but what happens when three other studios in town are using the same templates?

[Read more...]

Popularity: 2%

Filed Under: Business Tagged With:
March 8, 2008 By 1 Comment

Top 10 Off Site SEO Tips for your Martial Arts School Website

photo-chart-seo-290x200.jpgBalance Your On Site SEO Efforts with Your Off Site SEO for Higher Rankings

I recently discussed several onsite search engine optimization tips. So, to compliment that post, here are ten off site search engine optimization (SEO) tips you can implement today to help get better rankings.

Like the stock market, you don’t want to have all your money in one stock. So when it comes to search engine optimization, you don’t want to have only one kind of back link to your martial arts studio’s web site. By being too heavy in one kind of backlink, say directory listings, it can look “unatatural” to the search engines and can decrease your rankings. If you’re going to implement SEO tactics, it’s best to diversify your portfolio of link types.

[Read more...]

Popularity: 1%

Filed Under: Online Marketing Tagged With: ,
March 1, 2008 By Leave a Comment

Top 10 Search Engine Optimization Tips for Higher Search Engine Rankings

photo-serps-seo-290x200.jpgOptimize Your Martial Arts School Website Using SEO for More Qualified Traffic

If you’ve got a website for your martial arts school, getting your site ranked to the top of the search results is your next order of business. Ranking in the top 10 isn’t easy. But with a little help, you can start to get crawl your way up the results. The process of getting higher rankings is called search engine optimization.

[Read more...]

Popularity: 2%

Filed Under: Online Marketing Tagged With: , ,